Every company has a story. Ours began with a belief, that technology and data shouldn’t make life harder for businesses. It should make it easier, faster, and smarter.
Under the KPSD name, we built a reputation for solving real-world problems with real-world systems. We helped teams get more from their technology, cut through the noise, and make better decisions. We worked behind the scenes, often in high-pressure environments, to keep retail, operational and commercial systems running smoothly.
That work hasn’t stopped. But today, we turn the page and proudly introduce our new identity: BC4.
BC4 represents the next evolution of our company, and the ambition that drives us forward.
We’ve grown significantly in recent years. Not just in size, but in scope, specialism, and the value we deliver. We’re no longer just a support partner. We’re now a strategic digital backbone for some of the most exciting organisations in sport, retail, and events.
This rebrand gives us a more unified and recognisable commercial footprint. It brings clarity to our offer, consistency to our messaging, and structure to our growing vertical focus:
BC4 Sports
BC4 Retail
BC4 Events
Our new brand isn’t just cosmetic. It reflects a sharper focus on what we solve, the clients we serve, and how we differentiate ourselves in a competitive market.
We’re often brought in when things are messy, when teams are battling disconnected systems, inconsistent reporting, and a lack of actionable insight.
And that’s where we thrive.
At our core, BC4 exists to bring clarity to complexity. We help unify retail, operational, and customer data - not for vanity dashboards, but to enable better decisions, faster reactions, and more scalable operations.
We’re Microsoft Dynamics 365 Business Central experts, and proud of it. But we don’t stop at implementation. We optimise. We integrate. We partner. We build long-term relationships based on performance, not just promises.
Whether we’re supporting merchandising at major international events, helping football clubs turn fan data into commercial results, or enabling specialist retailers to scale, we bring the same principle to every engagement: connected commerce equals better data, equals smarter business.
BC4 is built for growth, and that growth is already happening but we’re also staying grounded.
Our growth will never come at the expense of service. We believe in being hands-on, responsive, and human, even as we scale.
To our existing clients: thank you. You’ve helped shape what BC4 is today.
To those discovering us for the first time: we’re excited to show you what we can do.
The name might be new. But the mission is the same, to help businesses do more with the systems and data they already have and build for what’s next.