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BC4 Sports

Powering Performance in Stadium Retail

At BC4, we specialise in end-to-end retail technology for elite sports venues and stadiums. From global tournaments to season-long domestic leagues, we help clubs and stadium operators run world-class merchandise operations that are fast, secure, and fan-focused.

Whether it’s a matchday mega store, a flagship high-street retail space, or an eCommerce platform serving fans around the globe, BC4 ensures your retail stack delivers—no matter the scale.

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Connected Operations from Store to Stadium.

One System. Every Sale. All Connected.

Whether you’re selling in club shops, via mobile kiosks, online, or even through click-and-collect, BC4 unifies every retail channel under one system. Fans get faster service and better experiences—your teams get live insights and operational control. Real-time stock visibility, connected finance, centralised reporting, and unified loyalty data come together to create a truly joined-up retail operation.

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Why Stadium Retail
Demands More


  • High Pressure, No Downtime: You don’t get a second chance on match day. BC4 systems are engineered to perform under peak footfall and seasonal surges.

  • Complex Estates, Simple Control: We integrate POS, ERP, stock, and eCom across multiple sites—so you can manage everything in one view.

  • Fan Expectations Are Rising: Fast checkouts, live inventory, omnichannel experiences. We help you meet modern fan expectations, everywhere.

Who We Work With

We collaborate with key decision-makers across elite football clubs and stadiums to create seamless,
scalable retail operations.

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Services That Deliver on Game Day and Beyond

We don’t just deliver tech—we support the teams behind the tills. Our consultants, engineers, and support teams are deeply experienced in the realities of matchday and stadium operations. From planning and data migration to onsite support and post-event reviews, BC4 works shoulder-to-shoulder with stadium operators to ensure smooth performance—every time.

Service Highlights:

  • Matchday support and rapid response helpdesk

  • Staff training and onboarding

  • Multi-vendor integration support (e.g., Fortress, Adyen, Shopify)

  • Post-event reporting and insights

Speak to a stadium retail specialist

We’ll share how BC4 supports some of the world’s top venues—and explore how it could help you simplify operations, improve performance, and get full control on event days.