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BC4 Sports

Retail Built for the Demands of the Game

BC4 helps sports clubs deliver fast, connected retail experiences across every channel - built on technology that performs when it matters most and keeps working long after the final whistle. 

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Case Studies
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Client Logo - Rugby World Cup France - BW - Small
Real Madrid - BW - Small
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AVFC Logo - BW - Small
Paris Olympics 2024 - BW - Small
Tottenham Hotspur - BW - Small
Manchester City - BW - Small
Cricket Australia - BW - Small

One System.
Every Sale.
All Connected.

From club shops and kiosks to ecommerce and click-and-collect, LS Central + Business Central keep every channel synced for faster fan journeys.

Finance, loyalty, replenishment and analytics share one dataset so your stadium teams act on real-time facts, not gut feel.

With everything connected, merch planners, IT and store teams spend more time delivering for fans.

1,700+

POS installations

350+

Global locations

£150m

Annual sales processed

Why Sports Retail Needs More

Zero downtime on matchday

High-pressure fixtures need systems that queue-bust, run offline when required and sync promo pricing instantly.

One estate, one view

Megastores, kiosks, pop-ups and ecommerce share one Business Central + LS Central dataset, so finance and ops see true stock, margins and transfers.

Fan-grade journeys

Deliver fast checkout, accurate stock promises and omnichannel fulfilment with integrations to Fortress, Adyen, Shopify and loyalty apps.

Revenue intelligence

Embedded Power BI surfaces stock turns, promo ROI and shrink trends so merch and commercial leads act in hours, not weeks.

Explore a recent stadium rollout or book a stadium retail review.

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bc and ls

Built on Microsoft.
Powered by LS Retail.
Delivered by BC4.

BC4 unifies LS Central and Dynamics 365 Business Central into one resilient platform, so POS, inventory, purchasing, loyalty, ecommerce, accounting and analytics all share the same playbook.

  • Preconfigured matchday templates for kiosks, club shops, trade counters and pop-ups.
  • Agentive automation for replenishment exceptions, supplier escalations and VIP recovery.
  • Direct access to LS Retail product engineering plus Diamond Partner support.

✔ Proven foundation  ✔ Stadium-specific configuration  ✔ Delivered by a team that runs elite venues weekly.

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Who We Work With

We collaborate with key decision-makers across elite football clubs and stadiums to create seamless,
scalable retail operations.

We Know It’s More
Than Just Match Day

BC4 supports the full fan experience—matchday surges, off-day retail, ecommerce drops and loyalty journeys in between.

  • Rapid-response helpdesk with UK and international event coverage.
  • Hands-on training so seasonal staff are productive fast.
  • Certified integrations with Fortress, Adyen, Shopify, Ticketmaster and more.
  • Post-event insight reviews tied to agentive AI replenishment workflows.

Modern fan expectations don’t stop at full-time—we help you meet them every day.

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RealStore

Speak to a stadium retail specialist

We’ll share how BC4 supports some of the world’s top venues—and explore how it could help you simplify operations, improve performance, and get full control on event days.