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BC4 Events

Trusted Technology for High-Stakes Events

From international tournaments to national-scale fan experiences, BC4 supports the systems behind high-impact events.

When it comes to major events, you only get one shot. Whether it’s a global sporting tournament, national celebration, or multi-site activation — there’s no room for downtime, confusion, or systems that don’t scale. BC4 brings the experience, technology, and hands-on support to keep every retail and operational element performing under pressure.

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We’re Built for Events Like These

One System. Every Sale. All Connected.

We’ve supported fan zones, pop-ups, permanent venues, and international fixtures. Whether it’s one location or a hundred, BC4 helps ensure every part of the experience runs smoothly — behind the scenes and at the point of sale.

270k+

transactions processed daily with zero downtime

150

sites powered
by BC4

1

connected ecosystem: retail, eCom, ERP, loyalty & more

Seamless Retail,
Even at Full Capacity


Legacy systems and manual workarounds can’t keep up with the pace and pressure of live sport. BC4 replaces bottlenecks with real-time visibility and integrated workflows. Our platform helps you reduce transaction times, prevent stockouts, and simplify reconciliation—maximising revenue during your highest-traffic moments. No slowdowns. No delays. Just seamless trade across every touchpoint.

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Why Organisers Choose BC4

When you're working to tight timelines, high volumes, and immovable deadlines, you need a partner who understands the stakes. BC4 brings not just technical delivery, but event-day thinking — where contingency planning, speed, and precision matter as much as the systems themselves.

  • Proven experience supporting global sporting and cultural events

  • Specialist knowledge of temporary, multi-location, and hybrid retail setups

  • A single partner for systems, support, and strategic guidance

  • Flexible infrastructure designed for peak performance and rapid deployment

Speak to an event retail specialist

We’ll share how BC4 supports some of the world’s top venues—and explore how it could help you simplify operations, improve performance, and get full control on event days.