Effective date: 1 October 2024
Last updated: 3 March 2025
BC4 is a trading name of KPSD Ltd, a company registered in England and Wales (Company No. 08673557). This privacy notice outlines how BC4 collects, uses, stores and protects your personal information when you use our website or services, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
KPSD Ltd is the data controller for your information and is registered with the Information Commissioner’s Office under registration number ZB059620.
We may collect, use, store and transfer different types of personal data, grouped as follows:
Contact Information
Name, postal address, email address, phone number and IP address.
Identity Data
First name, last name, username or similar identifier, title and gender.
Usage Data
Information about how you use our website, products and services (e.g. browser type, geographic location, page views and navigation paths), collected via analytics tools.
Marketing and Communications Data
Your preferences for receiving marketing and communications.
Special Category Data
Only processed with your explicit consent or where legally required. May include health data, ethnicity, sexual orientation or political beliefs.
We may also retain records of correspondence or call recordings related to your enquiry or service use.
Direct interactions
You provide data by completing forms on our website or social media, or by corresponding with us by post, phone or email.
Third-party and public sources
We may receive information from reputable data providers or from publicly available records.
On request, we will tell you where we obtained your information.
We rely on one or more of the following grounds, depending on the context:
Performance of a contract with you
Our legitimate interests (after balancing test)
Your explicit consent
Compliance with legal obligations
| Purpose | Legal Basis |
|---|---|
| Providing the service you have requested | Contract |
| Engaging subcontractors or service providers | Contract and/or Legitimate Interest |
| Sending marketing or service updates | Legitimate Interest and/or Consent |
| Handling complaints | Legal Obligation and/or Legitimate Interest |
| Improving our website, products and services | Legitimate Interest |
| Maintaining accounts, records and compliance | Legal Obligation |
| Managing risk, insurance and obtaining professional advice | Legal Obligation and/or Legitimate Interest |
We may share data with:
Approved third-party providers, with your consent, for marketing purposes
Suppliers or subcontractors (e.g. IT providers, admin firms, professional advisers)
Overseas processors, only after due diligence and appropriate safeguards (such as standard contractual clauses)
All processors are contractually bound to follow our instructions and may not use your data for other purposes.
We may send marketing communications where:
You have given explicit consent
We rely on legitimate interest under the “soft opt-in” for existing customers
You may opt out at any time by contacting us at info@bc4.com.
We use cookies (including Google Analytics) to distinguish you from other users and to improve site performance. You will be asked to consent when you first visit the site. Learn more at: https://www.google.com/policies/privacy
We retain personal data:
Indefinitely where required for record-keeping, legal compliance or complaint handling
Marketing contact details, unless you opt out
You have the right to:
Access your data
Request correction
Request deletion
Restrict processing
Object to marketing
Data portability
Not be subject to automated decisions
To exercise any rights, contact us at info@bc4.com. You may also complain to the UK Information Commissioner’s Office: https://www.ico.org.uk
We implement suitable technical and organisational measures to protect your data. You are responsible for keeping any passwords confidential.
Our site may link to other websites. We are not responsible for their content or privacy practices, so please review their notices.
We may update this policy from time to time. Please revisit this page for any changes.
Email: info@bc4.com
Phone: (+44) 01908 788746 / (+44) 01908 985182
Postal Address:
BC4 (KPSD Ltd)
40 Hepburn Crescent
Oxley Park
Milton Keynes
MK4 4TD
United Kingdom
