At BC4, we help elite sports clubs and stadium operators turn complex retail estates into connected ecosystems. These systems are designed for conversion, operational control, and standout fan experience. From matchday megastores to global eCommerce platforms, we bring together POS, ERP, loyalty and commerce into one seamless solution.
Whether you are streamlining stock, simplifying store operations, or increasing revenue through personalisation, BC4 makes it all work together.
From club shops and kiosks to online stores and click-and-collect, BC4 brings every retail channel into one connected ecosystem. Fans get faster service. Your team gets full operational visibility.
Real-time stock insights give you the clarity to move quickly and confidently. Finance, loyalty, and reporting are unified in one place. Every format and location stays in sync, with central control from top to bottom.
With everything connected, your team can act faster, plan smarter, and spend more time delivering for fans.
POS installations
Global locations
Annual sales processed
No Margin for Error
Matchday traffic is high-pressure. Our systems are reliable, scalable and ready to perform when it counts.
One Estate, One View
Whether you run multiple stores, kiosks or platforms, we bring everything together in one place.
Modern Fan Expectations
Fans expect speed, stock accuracy and omnichannel convenience. We help you meet that demand across every touchpoint.
Better Data, Bigger Impact
When POS, ERP, loyalty and eCommerce are fully connected, your teams can finally see and act on what matters. Stock turns. Sales trends. Profit drivers.
We combine LS Central and Dynamics 365 Business Central into one integrated system. Every part of your retail operation speaks the same language.
✔ Proven foundation
✔ Stadium-specific configuration
✔ Delivered by a team that understands the realities of sports retail
We are proud to be recognised as an LS Retail Diamond Partner - a mark of trust based on delivery quality, client success and platform expertise.
We collaborate with key decision-makers across elite football clubs and stadiums to create seamless,
scalable retail operations.
We know stadium retail is more than 90 minutes on the pitch. BC4 supports the full fan experience, every day of the week - from high-pressure matchdays to club shops, online orders, and loyalty engagement in between.
We work shoulder-to-shoulder with your team to keep everything running smoothly:
• Rapid-response helpdesk
• Hands-on training to get staff ready fast
• Integration with Fortress, Adyen, Shopify and more
• Post-event insight reviews to keep improving
Modern fan expectations don’t stop at full-time.
We help you meet them every day.