The Olympic and Paralympic Games are among the world's most complex live events-logistically,
operationally, and commercially. For Paris 2024, the scale was immense: 150 trading locations
across 17 cities, 600 point-of-sale systems, and over 270,000 peak daily transactions. Legends
International, the official retail partner, needed a retail infrastructure that could perform flawlessly
under pressure.
Legacy retail systems were not equipped to handle this scale. The demands included high-volume
sales, real-time stock visibility, and absolute uptime during globally televised moments. With
thousands of attendees per venue, even seconds of delay at checkout could have cascading
impacts on fan experience and revenue.
We deployed a Unified Commerce solution powered by Microsoft Dynamics 365.
This system integrated both fixed and mobile POS terminals, provided real-time inventory
synchronisation, and enabled live transaction monitoring across all sites.
The solution was reinforced by BC4's HyperCare model: onsite engineering teams, direct access to
solution architects, and device connectivity tooling to ensure system-wide resilience.
HyperCare teams were present at high-traffic venues each day, offering first- to third-line support
and ensuring immediate response to any issue-before it could disrupt trading.
The platform processed over 270,000 transactions per day with zero downtime. Stock availability was tracked in real time, enabling smoother replenishment and higher sell-through rates. The system's flexibility allowed fast setup at temporary locations, with seamless integration into the broader retail network.
Operational staff reported faster queue throughput, fewer technical issues, and a more stable, predictable experience for both teams and customers.
"This project was retail operations at Olympic scale. We delivered a solution that handled huge volumes without flinching, proving the power of smart, scalable commerce architecture in even the most demanding environments."
Sid Desai
Founder - BC4
"BC4's agile approach and HyperCare support ensured smooth and reliable retail operations throughout the Paris 2024 Games, adapting seamlessly to the event's demands."
Christophe Rousseau
Director of Retail - France
Legends International
The success of the Paris 2024 Games has set a new standard for global event retail. With its unified architecture and proven scalability, BC4's solution now provides a blueprint for future Olympic-scale operations-and a benchmark for what's possible when fan experience, technology, and operational
excellence are fully aligned.
