Why We Exist — And What We Stand For

BC4 was founded with a simple belief: that retail, event, and venue operations should be smoother, smarter, and more connected. We bring together deep technical know-how with real-world understanding of how these environments work — and we partner with our clients to build systems that perform when it matters most.

Our Vision

To be the trusted technology partner behind high-performing retail operations in the world’s most dynamic environments.

Our Mission

To deliver, integrate, and support systems that help teams work smarter — from stadiums and events to specialist retail. We build with purpose, support with care, and aim for long-term impact.

Our Values

Our values guide the way we build, support, and collaborate — not just internally, but with every client we partner with. They’re practical, honest, and shaped by the environments we work in.

Built for the Real World

We design with frontline users in mind. If it doesn’t work on the ground, it doesn’t work at all.

Make Complex, Simple

We deal with the difficult stuff — so our clients don’t have to. Clarity beats cleverness.

Be a Safe Pair of Hands

High-pressure environments need reliable partners. We plan carefully, support fully, and take responsibility.

Work Like a Partner, Not a Supplier

We care about outcomes, not just deliverables. We embed, collaborate, and stay accountable.

Stay Curious, Stay Capable

Technology evolves. So do we. We’re always learning, improving, and adapting — because the job is never static.

Hear from our founder

"BC4's agile approach and HyperCare support ensured smooth and reliable retail operations throughout the Paris 2024 Games, adapting seamlessly to the event's demands.”

Christophe Rousseau
Director of Retail France – Legends International

“BC4's solution has given us the platform to streamline operations and serve our customers more efficiently, ensuring our stores are well-equipped to support both trade and retail demands.”

Operations Director
Leyland SDM

“BC4's expertise and technology solutions have elevated our retail operations, ensuring we deliver an exceptional fan experience in line with Real Madrid’s global standards..”

Retail Operations Lead
Real Madrid CF

Make Every Sale, Every Moment, and Every Event Count

Talk to us about building a retail operation that’s seamless, resilient, and ready for anything.