Know Your Customers. Maximise Their Experience. Grow Your Revenue.

BC4 helps sports, retail, and event leaders connect the dots—linking fragmented systems into one powerful platform that transforms data into growth.

✔ Connect every system — from POS and eCom to loyalty, ERP and finance

✔ Act on real-time insights — not legacy reports or siloed data

✔ Drive revenue and margin — by understanding and influencing behaviour

✔ Make confident decisions — with one version of the truth

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Case Studies

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Disconnected systems mean disconnected customers.

When your customer data lives in silos—across POS, eCom, hospitality, and loyalty—you can’t act on it. You can’t personalise experiences. You can’t make smart decisions fast. And most of all, you can’t unlock the full value of your audience.

The Executive Value Stack

From driving revenue to improving operations, these are the outcomes that matter most to senior decision-makers—and where BC4 delivers real impact.

Revenue Growth

Maximise spend per visit and per customer by understanding preferences, trends, and behaviour across every channel.

Customer Engagement

Deliver consistent, personalised experiences—whether it's online, in-store, or at a live event.

Data You Can Trust

One version of the truth across all systems, from retail and eCom to F&B and loyalty.

Future-Proof Investment

Built on Microsoft Dynamics 365 - secure, scalable, and adaptable to any operation.

Operational Clarity

Real-time dashboards and cross-functional visibility—turn data into insight, and insight into action.

"BC4's agile approach and HyperCare support ensured smooth and reliable retail operations throughout the Paris 2024 Games, adapting seamlessly to the event's demands.”

Director of Retail France
Legends International

“BC4's solution has given us the platform to streamline operations and serve our customers more efficiently, ensuring our stores are well-equipped to support both trade and retail demands.”

Operations Director
Leyland SDM

“BC4's expertise and technology solutions have elevated our retail operations, ensuring we deliver an exceptional fan experience in line with Real Madrid’s global standards..”

Retail Operations Lead
Real Madrid CF

From Disconnected Data to Strategic Control

BC4 gives leadership teams the clarity, control, and foresight needed to lead with confidence—not react under pressure.

Strategic Command Centre

One interface.
Total oversight.

Bring operational, financial, and customer metrics into one executive-level view—so you always know what’s happening and what to act on.

Connected Insights Across the Business

Stop guessing.
Start aligning.

Break down silos between departments. Make sure marketing, finance, ops and tech are all working from the same live data set.

Faster, Sharper Decision-Making

Lead with insight -
not instinct.

With accurate, real-time intelligence, you can pivot fast, invest smart, and drive performance across the organisation as a whole.

From Short-Term Fixes to Long-Term Advantage

Plan Smarter.
Scale Stronger.

Stop reacting to the day-to-day. With BC4, you gain the digital backbone to plan with confidence, outpace competitors, and future-proof your business.

This Isn’t Just Tech. It’s a Strategy.

BC4 isn’t a bolt-on—it’s the digital engine behind your customer engagement and commercial growth.

Book a strategy call with our team