Partner
BC4 and Balance Digital have partnered to help sport and fashion retailers turn their Business Central and LS Central platform into ecommerce experiences that actually convert.
Talk to us about the partnership
Many sport and fashion retailers build their online store as a separate project from their ERP and POS, so stock, pricing and customer data drift apart from the website that is meant to sell them. The result is a storefront that looks good but trades on its own numbers.
BC4 runs Business Central and LS Central as the operational core, and Balance Digital designs, builds and markets the ecommerce experience on top of it, so the storefront reflects the same stock, pricing and customer data as the stores and tills.
BC4 builds and manages the platform your operation runs on, covering ERP, POS, stock, loyalty and ecommerce. It is delivered on Microsoft Dynamics 365 Business Central and LS Retail, for sports venues, trade retailers and major events.
Balance Digital is a digital agency that helps sport and fashion brands grow through ecommerce, covering digital strategy, commerce and trading optimisation, platform design and development, and digital marketing.
✓A sector fit, not a generalist. Balance Digital works specifically with sport and fashion brands, the same lifestyle and stadium retail sectors BC4 builds for.
✓Strategy through to execution. Digital strategy, platform build and ongoing marketing come from one agency rather than three separate suppliers.
✓Trading optimised, not just launched. Commerce and Trading services focus on day to day store performance, not a one off website build.
✓Marketing built to bring the right customer. Performance marketing, search and CRM work are aimed at qualified traffic and retention, not just visitor numbers.

None published yet. Balance Digital's own site does not currently name clients or publish figures for brands worked with, revenue influenced or typical uplift, so this needs Balance Digital to supply directly before it can be written.
Balance Digital has been invited to confirm this page's detail directly, and we will update it once they reply.