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Business Central Partner for UK Retail, Sports and Events

LS Retail Diamond Partner and Microsoft Dynamics specialist, delivering Business Central for the most demanding retail, sports and hospitality operators in the world. Choosing a Business Central retail partner in the UK is one of the most consequential technology decisions a retailer will make. BC4 has spent years implementing Microsoft Dynamics 365 Business Central and LS Central for some of the most demanding retail, sports and hospitality operators in the world, from Real Madrid to the Paris 2024 Olympics. We are an LS Retail Diamond Partner, one of 34 worldwide, and a certified Microsoft Dynamics partner with deep retail specialism.

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Key Capabilities of Business Central
for Retail, Sports & Events

From fan merchandise to bulk stock management, BC4 handles retail environments where the stakes are high and downtime isn’t an option. Whether you're managing a matchday rush, a network of trade stores, or a global event, our platform keeps your operations flowing and your customers satisfied.

Microsoft and LS Retail Credentials in Full

We hold the partner status that matters for retail Business Central work, and we keep it current. 

Trusted By Operators Who Cannot Afford to Get It Wrong

Three of the most operationally demanding environments in retail and sport choose BC4. Here is why.

Browse all BC4 case studies for the full picture, across high-street retail, stadium retail, builders' merchants and live events.

Why Retailers Choose BC4 as Their Business Central Partners

There are plenty of Business Central partners in the UK. Four things set BC4 apart.

Retail-first, not retail also

Every BC4 consultant, developer and project manager works only on retail, sports and hospitality systems. We are not a horizontal firm doing manufacturing in the morning and retail in the afternoon. That focus shows up in every workshop, every data model and every go-live.

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LS Central at the core

We have built BC4 around LS Central, the retail platform that sits on top of Business Central. POS, ecommerce, loyalty, stock, replenishment, all running off the same data. Diamond status is the proof point.

Built for complex operators

Multi-entity, multi-currency, multi-language, multi-channel. Stadium retail, live events, builders' merchants, premium retail. If your operation has scale or seasonality or both, our methodology is built for it.

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HyperCare on the days that matter

BC4's HyperCare model puts a dedicated support team alongside your operation through go-live, peak trading, matchday and event weekends. It is the reason Real Madrid and the Paris 2024 organising committee trust us.

Sectors We Know Inside Out

BC4 is a Business Central retail partner UK and European operators turn to in four specialist sectors.

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Sports and Stadium Retail

Football clubs, stadium operators and venue groups balancing matchday peaks with year-round trade.
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Specialist and Premium Retail

High-street and ecommerce retailers running complex product data, promotions and channel mix.
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Live Events

World-stage events with finite trading windows, multi-site venues and zero margin for downtime.
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Our Delivery Methodology

Every BC4 Business Central implementation follows the same five-phase methodology. Same shape for a 10-store retailer or a global sports brand. 

1. Discovery

We audit your current systems, processes, data and integrations, and agree the price. 

2. Design

We map your operation to a Business Central and LS Central blueprint, deciding standard, configured or custom for every requirment.

3. Migrate

We cleanse, structure and migrate your data, reconciled to source records.

4. Build

We configure, integrate, test and train, in a live-like environment.

5. Go-Live

We cut over the minimal disruption and run HyperCare alongside you for the first ninety days. 

Bring the right Business Central partner into your project

Whether you are scoping a new implementation, planning a NAV upgrade or reviewing an existing Business Central environment, a 30 minute call with a BC4 specialist will tell you whether we are the right fit.

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Frequently Asked Questions

Is BC4 a UK Microsoft Business Central partner?

Yes. BC4 is a UK-headquartered Microsoft Dynamics partner specialising in Microsoft Dynamics 365 Business Central and LS Central, working with retail, sports, hospitality and live event operators across the UK and Europe.

What is LS Retail Diamond Partner status?

Diamond is the top tier of the LS Retail partner programme. Partners must hit revenue, certification and delivery benchmarks each year. Only 34 partners worldwide hold Diamond status. BC4 is one of them.

What size customer does BC4 work with?

Our sweet spot is mid-market to enterprise retail, sports and hospitality, typically from ten stores or one large venue upwards. We do not chase the lowest end of the market because Business Central is overkill there.

Where are BC4's consultants based?

BC4 is UK-headquartered, with consultants and engineers across the UK and Europe. We deliver on-site, remote and hybrid, depending on what your project needs.

Does BC4 work with existing NAV customers?

Yes. With Microsoft ending support for Dynamics NAV on 11 January 2028, we run a dedicated NAV to Business Central upgrade practice. Read more on the Dynamics NAV end of life 2028 page.