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Connect Any Loyalty Programme to Your Retail System

Most loyalty programmes sit outside your operations, disconnected from your POS, invisible to your ERP, and slow to react to real customer behaviour.

BC4 closes that gap. Whether you already run a platform like Fortress or you are choosing your first system, we connect it directly to LS Central and Microsoft Dynamics 365 Business Central. The result is a single, automated flow of transaction data into your rewards programme, across every channel and every store, in real time.

Explore the Solution
customer loyalty

Best-in-Class Loyalty, Powered by the Right Partners

BC4 doesn't believe in a one-size-fits-all approach to loyalty. That's why we've built relationships with the leading loyalty platforms in sport and retail - so we can recommend, implement, and integrate the right solution for your specific operation, backed by our deep expertise in LS Central and Microsoft Business Central.

We work with the best loyalty platforms so you don't have to choose between great technology and great implementation. BC4 brings both.

Fortress LAVA Eagle Eye LS Retail Retail7 Microsoft


What BC4 Loyalty Actually Delivers

Every feature you need, built directly into the systems you already run.

Points & Rewards Engine

  • ✓Points-per-pound, tier-based earning, and category multipliers
  • ✓Event-specific bonuses configured directly in LS Central
  • ✓Points update in real time — in-store, online, and at events
  • ✓No sync delays. No manual reconciliation.
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Customer Segmentation & CRM

  • ✓Customer profiles built from real transaction data, not just email sign-ups
  • ✓Segment by spend frequency, location, event attendance, or tier
  • ✓Profiles live in Business Central, visible to finance and commercial teams
  • ✓Full view of customer lifetime value alongside marketing activity
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Personalised Promotions & Offers

  • ✓Targeted promotions that fire at the POS in real time
  • ✓Birthday offers, new-store incentives, and double-points events
  • ✓Configured without developer resource, delivered at the checkout
  • ✓The right offer, to the right customer, at the right moment
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Real-Time Reporting & Analysis

  • ✓Every loyalty interaction flows into Business Central dashboards
  • ✓See which promotions are driving incremental spend
  • ✓Track which stores are converting loyalty members
  • ✓No separate platform. No data exports. Everything in one place.
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Your Loyalty Programme Shouldn't Be a Seperate System

Enterprise retailers invest heavily in loyalty, but most platforms are bolted on as an afterthought. They pull data from your POS hours later, can't see what's happening in your ERP, and give your marketing team a tool that has no idea what your operations team is doing.

The result? Stale data. Missed moments. A rewards programme your customers barely use.

How many do you recognise? BC4 Loyalty solves these problems by doing what no standalone loyalty platform can, it runs inside your retail system, not alongside it. 

Trusted by Leading Brands

Loyalty at the Scale of the World's Best Retail Operations

From Premier League clubs to international retailers and major sporting events, BC4 powers loyalty and customer engagement for organisations that can't afford to get it wrong.

Real Madrid - BW - Small
selco-small
Ryder-Cup-Emblem
Legends - BW - Small
AVFC Logo - BW - Small
Paris Olympics 2024 - BW - Small
Tottenham Hotspur - BW - Small
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Manchester City - BW - Small

1,700+

POS installations running BC4 technology

350+

Global locations across sports, retail and events

£150m

Annual retail sales processed through BC4 systems

No New System. No New Login. Just Loyalty That Works.

BC4 Loyalty runs natively inside LS Central and Microsoft Dynamics 365 Business Central, the same platforms your team already uses for POS, ERP, inventory, and finance. That means there's no integration project to manage, no third-party platform to train your team on, and no gap between your loyalty data and your operational data.

It's loyalty built for how enterprise retail actually works.

Speak to Our Team
BC4 retail consultants reviewing LS Central ERP and POS software — speak to our team

Turn one-time buyers
into lifetime customers.


BC4's Loyalty Programme is built natively on Business Central and LS Retail, so there is no bolt-on middleware, no separate data sync and no additional platform to manage. Your loyalty data lives inside the same system as your stock, sales and customer records.

check    Connect loyalty directly to your existing Business Central setup

check    Works across in-store, online and matchday retail

check    Configurable rewards, tiers and promotional mechanics

check    Real-time insight into customer behaviour and spend

check    Supported post-launch by BC4's HyperCare team


Trusted by:

Paris Olympics 2024 - BW - Small    Real Madrid - BW - Small    Client Logo - Aston Villa FC - BW - Small    image (2)

 

Frequently Asked Questions

Does BC4 build its own loyalty platform?

No, and that's deliberate. Rather than building a generic loyalty tool, BC4 integrates best-in-class loyalty platforms including Fortress, Eagle Eye, and LAVA into your existing LS Central and Microsoft Business Central environment. You get specialist loyalty technology implemented by retail system experts who understand how your entire operation fits together.

Which loyalty platform is right for my organisation?

 It depends on your operation, your audience, and what you want loyalty to do for your business. Fortress is particularly strong for sports venues and fan engagement. Eagle Eye suits enterprise retail with complex omnichannel needs. LAVA is built for real-time, in-moment engagement across sports and entertainment. BC4 will work with you to identify the right fit before any implementation begins. 

Can loyalty integrate with our existing POS and ERP?

 Yes. Because BC4 works natively within LS Central and Microsoft Dynamics 365 Business Central, loyalty data connects directly to your POS, stock management, and financials — meaning points are earned and redeemed in real time at the till, with no manual reconciliation or separate platform to manage. 

We already have a loyalty programme. Can BC4 work with it?

 Yes. BC4 has experience integrating existing loyalty schemes into unified retail systems, so you don't necessarily need to replace what you already have. We'll assess your current setup and advise on the most practical route — whether that's integration, migration, or replacement. 

How long does a loyalty implementation take?

Timelines vary depending on the complexity of your operation and the platform selected. BC4 will provide a clear implementation roadmap before any work begins, including milestones, testing periods, and go-live support. For most sports retail environments, we plan around key fixtures and events to avoid disruption to your matchday operation.