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Partner

Eagle Eye

BC4 and Eagle Eye have partnered to bring AI powered loyalty and promotions to retailers, with personalised offers redeemed in real time at checkout on Business Central and LS Central.

Talk to us about the partnership
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Promotions work when the offer fits the shopper

Generic discounts erode margin and rarely change behaviour. Eagle Eye uses AI to personalise loyalty and promotions for each shopper, and redeems the offer in real time at checkout, in store and online.

One loyalty engine.
Every offer, redeemed in real time.

BC4 runs Business Central and LS Central as the operational core, and Eagle Eye adds AI powered loyalty and promotions on top. Personalised offers are issued, tracked and redeemed at checkout, so marketing, stores and finance all work from one view of every promotion.

About BC4

BC4 builds and manages the platform your operation runs on, covering ERP, POS, stock, loyalty and ecommerce. It is delivered on Microsoft Dynamics 365 Business Central and LS Retail, for sports venues, trade retailers and major events.

About Eagle Eye

Eagle Eye is a loyalty and promotions technology company that helps retailers deliver personalised offers and rewards, powered by AI and redeemed in real time across channels.

What the partnership means for your business

Offers that fit the shopper. AI powered personalisation puts the right offer in front of each shopper, rather than a blanket discount for everyone.

Redeemed in real time. Offers are checked and redeemed at the point of sale as the customer pays, so the discount shown is the discount applied.

One view for finance. BC4 connects promotion and redemption data to Business Central reporting, so finance teams can see what each offer really cost.

Ready for every channel. Loyalty and offers work across stores, online and mobile, so customers get the same recognition wherever they shop.

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Why Eagle Eye with BC4

  • Loyalty, membership and stored value in a single member record
  • AI powered personalisation instead of blanket discounts
  • Loyalty and offers that work across stores, online and mobile
  • Delivered with Business Central and LS Central by the BC4 team

Ready to make every offer count?

Whether you want to personalise offers for one brand or run loyalty across an entire estate, we can show you how Eagle Eye works alongside Business Central and LS Central. Talk to our team to get started.