Partner
BC4 and Lava AI have partnered to bring AI driven loyalty, membership and stored value to sport, entertainment and retail operations running on Business Central and LS Central.
Talk to us about the partnership
Fans, members and customers expect to be recognised and rewarded wherever they spend, at the gate, in the shop, at the bar or online. Lava AI brings loyalty, membership and stored value into one platform, so every visit builds on the last.
BC4 runs Business Central and LS Central as the operational core, and Lava AI adds AI driven loyalty, membership and stored value on top. Members are recognised across the venue, the shop and online, and finance and operations teams work from one view of every member and every sale.
BC4 builds and manages the platform your operation runs on, covering ERP, POS, stock, loyalty and ecommerce. It is delivered on Microsoft Dynamics 365 Business Central and LS Retail, for sports venues, trade retailers and major events.
Lava AI is a loyalty and membership platform that uses AI to recognise, reward and re-engage members across sport, entertainment and retail, with stored value and rewards managed in one place.
✓Every member recognised. Fans, members and customers are recognised at the gate, in the shop and online, so every visit feels connected to the last.
✓Stored value in one place. Memberships, rewards and stored value sit on one platform, so operators manage them together instead of across separate systems.
✓One view for operations. BC4 connects member activity to Business Central and LS Central, so finance and operations teams work from one set of numbers.
✓Built for sport and retail. Lava AI supports sport, entertainment and retail, so clubs, venues and retailers can run loyalty in the way their customers already engage.

Whether you want to bring loyalty, membership and stored value together for one venue or a whole group, we can show you how Lava AI works alongside Business Central and LS Central. Talk to our team to get started.