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Partner

Lava AI

BC4 and Lava AI have partnered to bring AI driven loyalty, membership and stored value to sport, entertainment and retail operations running on Business Central and LS Central.

Talk to us about the partnership
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Loyalty only works when the member is recognised

Fans, members and customers expect to be recognised and rewarded wherever they spend, at the gate, in the shop, at the bar or online. Lava AI brings loyalty, membership and stored value into one platform, so every visit builds on the last.

One loyalty platform.
Every member, one view.

BC4 runs Business Central and LS Central as the operational core, and Lava AI adds AI driven loyalty, membership and stored value on top. Members are recognised across the venue, the shop and online, and finance and operations teams work from one view of every member and every sale.

About BC4

BC4 builds and manages the platform your operation runs on, covering ERP, POS, stock, loyalty and ecommerce. It is delivered on Microsoft Dynamics 365 Business Central and LS Retail, for sports venues, trade retailers and major events.

About Lava AI

Lava AI is a loyalty and membership platform that uses AI to recognise, reward and re-engage members across sport, entertainment and retail, with stored value and rewards managed in one place.

What the partnership means for your business

Every member recognised. Fans, members and customers are recognised at the gate, in the shop and online, so every visit feels connected to the last.

Stored value in one place. Memberships, rewards and stored value sit on one platform, so operators manage them together instead of across separate systems.

One view for operations. BC4 connects member activity to Business Central and LS Central, so finance and operations teams work from one set of numbers.

Built for sport and retail. Lava AI supports sport, entertainment and retail, so clubs, venues and retailers can run loyalty in the way their customers already engage.

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Why Lava AI with BC4

  • Loyalty, membership and stored value in a single member record
  • AI driven recognition and rewards across the venue, shop and online
  • Stored value, rewards and memberships managed in one platform
  • Delivered with Business Central and LS Central by the BC4 team

Ready to bring loyalty and membership together?

Whether you want to bring loyalty, membership and stored value together for one venue or a whole group, we can show you how Lava AI works alongside Business Central and LS Central. Talk to our team to get started.