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Simplify the Stack

Most retail technology stacks weren't designed - they were accumulated.

System by system, until the data stopped flowing and the gaps started showing up in your commercial performance. BC4 builds retail technology by design, so every part of your stack talks properly, your customer data is unified, and you can act on the full picture. 

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BC4 team at the Paris 2024 Olympics

BC4 is a retail technology specialist.

We build, implement and manage unified technology stacks for retailers, sports clubs and events organisations, on Microsoft Dynamics 365 Business Central and LS Central.

We've delivered at every scale, from 74-store retail chains to the Paris 2024 Olympics. Our clients include Real Madrid, Tottenham Hotspur, Selco Builders Warehouse and Leyland SDM. We're an LS Retail Diamond Partner, and unlike most technology consultancies, we don't deliver and disappear. Our HyperCare managed service means we stay and take ownership of what we've built.

Microsoft partner         LS Retail Diamond Partner 2025

 

Most retail businesses aren't running a stack that was designed.

A POS from one vendor. An ERP chosen five years later. An ecommerce platform added when the business moved online. A loyalty tool bolted on when someone read a report about it. Each decision made in isolation, each system chosen on its own merits — none of them chosen with the others in mind.

The result isn't a platform. It's a collection. And because these systems weren't designed to talk to each other, the data doesn't move the way it should. Customer behaviour sits in one place. Inventory sits in another. Finance sees a different picture to operations. Nobody has the full view — and every commercial decision is made with incomplete information.

The problem isn't that any individual system is wrong. It's that the stack was never designed as a whole.

Illustration of disconnected retail technology systems creating data gaps and commercial blind spots

More from the Simplify the Stack series

Find out what your retail stack is costing you.

The BC4 Stack Audit gives you a clear picture of where the drag is and what fixing it would actually change.

check    A map of your current technology environment and where the gaps sit 

check    An honest assessment of where disconnected data is costing you most 

check    A view of what a unified platform on Business Central and LS Central would change commercially A view of what a unified platform on Business Central and LS Central would change commercially

check    A written summary you can use internally 



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Paris Olympics 2024 - BW - Small    Real Madrid - BW - Small    Client Logo - Aston Villa FC - BW - Small    image (2)