Ian Humphries joins the BC4 leadership team

Ian Humphries, a well-known name in the Microsoft Dynamics community, brings around 30 years of NAV and Business Central experience to BC4’s leadership team. 

BC4, the Microsoft Dynamics 365 Business Central specialist for sport, retail and events, today announces that Ian Humphries has joined its leadership team. 

Ian has spent around 30 years in the Microsoft Dynamics NAV and Business Central channel, holding managing director roles from the mid-1990s. In 2009 he co-founded a UK Business Central partner, where he served as Product Director, then Managing Director and Chief Architect, helping grow it into one of the market’s leading names.

His experience of how NAV and Business Central projects succeed, and how they fail, now strengthens BC4’s leadership team. 

“Business Central looks very different from the NAV I started with, but what decides whether a project succeeds has not changed: a partner that understands the customer’s business and takes ownership of the outcome. BC4 has that attitude, and I am looking forward to helping it go further.” - Ian Humphries  

“Ian’s depth of knowledge in NAV and Business Central is hard to match. He knows how these projects succeed and how they fail, and having him on the leadership team is a real boost for BC4 and for our customers.” - Sid Desai, Managing Director, BC4  

The BC4 team will be at Directions EMEA in Paris from 27 to 29 October 2026. To arrange a conversation, contact Adam Hughes at adam.hughes@bc4.com. 

About BC4    

BC4 delivers retail and finance ERP, point of sale, loyalty and commerce solutions built on Microsoft Dynamics 365 Business Central. BC4 works with organisations across sport, retail and events, with more than 1,700 POS installations across over 350 locations worldwide. Its delivery-first approach comes from a heritage of delivering technology for stadiums and major global events. Find out more at www.bc4.com