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Stay up to date with the latest in retail technology, unified commerce, and operational excellence.
Insights, opinions, and practical guidance from the BC4 team.

More from Adam Hughes

Busy sports event retail floor with point of sale operations

on Jul 6, 2026 9:26:50 AM

Microsoft Dynamics NAV extended support ends on 11 January 2028. That date is fixed, and most businesses running NAV know it is coming. What is less well understood is what the deadline means in ...

BC4 consultants reviewing NAV customisation assessment ahead of Business Central upgrade

on Jul 1, 2026 8:36:32 AM

When businesses start planning a NAV to Business Central upgrade, the question that generates the most anxiety is almost always the same: what happens to our bespoke development? Years of C/AL ...

Microsoft Copilot interface in Business Central, showing an AI-generated sales report for a retail business

on Jun 29, 2026 8:27:41 AM

Microsoft has spent the past year telling the world that Copilot is transforming how businesses work. For anyone running retail or sports club operations on Dynamics 365 Business Central, the natural ...

Sports merchandise store with fans browsing club kits and replica shirts

on Jun 25, 2026 10:51:43 AM

When an ERP partner talks about "hypercare," they usually mean a short, defined window right after go-live. Typically two to four weeks. The implementation team is available, response times are fast, ...

Fans browsing merchandise at a busy sports club retail stand on matchday

on Jun 24, 2026 10:20:09 AM

Why Sports Club Retail Is Unlike Anything Else Running retail operations for a sports club is fundamentally different from managing a standard high street shop. You have kit launches that generate ...

Football fan with scarf watching team warm up

on Apr 16, 2026 12:53:53 PM

Picture your most loyal fan They have held a season ticket for six years. Last month, they bought a replica shirt from your online store, grabbed a pie and a pint at the ground on matchday, and ...

connected retail operations across warehouse pos and erp

on Mar 24, 2026 11:04:36 AM

Introduction Retail operations do not break because businesses lack systems. They break because too many systems are trying to define reality at the same time.

agentic AI in retail with Microsoft Business Central ERP

on Mar 12, 2026 9:05:32 AM

AI is everywhere in retail right now, but most of the conversation is still too vague. Retail leaders are hearing about copilots, assistants, automation, and agents, often without a clear picture of ...


on Mar 6, 2026 10:47:53 AM

Most retailers today are sitting on more data than ever before. Transaction records, stock movements, customer behaviour, channel performance, supplier costs. The systems exist. The numbers are being ...


on Mar 5, 2026 9:32:45 AM

Most retailers treat their ERP as back-office infrastructure. It processes orders, manages finance, and sits quietly behind the scenes. But in a market where margins are tight, channels are ...