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Blog and Insights

Stay up to date with the latest in retail technology, unified commerce, and operational excellence.
Insights, opinions, and practical guidance from the BC4 team.

More from Adam Hughes

national retail store

on Jul 14, 2025 10:24:52 AM

Implementing an Enterprise Resource Planning (ERP) system is essential for sports clubs and organisations. ERP software gives sports businesses the tools they need to streamline operations, enhance ...

national retail store

on Jul 11, 2025 9:05:11 AM

Introduction Retail is margin warfare. Without visibility, you’re not just behind - you’re exposed. For finance, commercial, and IT leads, the right platform isn’t just a back-office tool - it’s the ...

football stadium fan experience

on Jul 2, 2025 4:51:04 PM

Introduction Retailers don’t have a loyalty problem. They have a visibility problem.

football stadium fan experience

on Jun 26, 2025 10:00:15 AM

Introduction Retail in sport has changed. It is no longer about matchday alone. Today, clubs must deliver frictionless, personalised experiences across every channel, 365 days a year. That means ...