Most clubs judge their ecommerce platform on a normal Tuesday. Traffic is steady, checkout works, and nobody thinks twice about it. The problem is that a normal Tuesday tells you almost nothing about ...
Blog and Insights
Stay up to date with the latest in retail technology, unified commerce, and operational excellence.
Insights, opinions, and practical guidance from the BC4 team.
More from Adam Hughes
on Jul 22, 2026, 2:07:10 PM
Every Business Central update this year has come with the same headline: AI agents are here. Microsoft has introduced a Payables agent, a Sales Order agent, an Expense agent, and a designer that lets ...
on Jul 6, 2026, 9:26:50 AM
Microsoft Dynamics NAV extended support ends on 11 January 2028. That date is fixed, and most businesses running NAV know it is coming. What is less well understood is what the deadline means in ...
on Jul 1, 2026, 8:36:32 AM
When businesses start planning a NAV to Business Central upgrade, the question that generates the most anxiety is almost always the same: what happens to our bespoke development? Years of C/AL ...
on Jun 29, 2026, 8:27:41 AM
Microsoft has spent the past year telling the world that Copilot is transforming how businesses work. For anyone running retail or sports club operations on Dynamics 365 Business Central, the natural ...
on Jun 25, 2026, 10:51:43 AM
When an ERP partner talks about "hypercare," they usually mean a short, defined window right after go-live. Typically two to four weeks. The implementation team is available, response times are fast, ...
on Jun 24, 2026, 10:20:09 AM
Why Sports Club Retail Is Unlike Anything Else Running retail operations for a sports club is fundamentally different from managing a standard high street shop. You have kit launches that generate ...
on Apr 16, 2026, 12:53:53 PM
Picture your most loyal fan They have held a season ticket for six years. Last month, they bought a replica shirt from your online store, grabbed a pie and a pint at the ground on matchday, and ...
on Mar 24, 2026, 11:04:36 AM
Introduction Retail operations do not break because businesses lack systems. They break because too many systems are trying to define reality at the same time.
on Mar 12, 2026, 9:05:32 AM
AI is everywhere in retail right now, but most of the conversation is still too vague. Retail leaders are hearing about copilots, assistants, automation, and agents, often without a clear picture of ...